Digital Marketing Specialist Job : Are you ready to take your digital marketing career to the next level? QiWorks, a leading B2B marketing firm based in Bangalore, is hiring a Digital Marketing Specialist to manage and optimize high-impact campaigns across various digital platforms. If you’re passionate about digital marketing, with expertise in paid media, SEO, SEM, and social media, this is your chance to make an impact.
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Job Overview
| Feature | Details |
|---|---|
| Role | Digital Marketing Specialist Job |
| Company | QiWorks |
| Location | Bangalore, India |
| CTC (Annual) | ₹7,00,000–₹9,00,000 |
| Experience Required | 3–4 years |
| Application Deadline | 11th January 2025 |
| Work Schedule | 5 Days a Week |
| Openings | 1 |
About QiWorks
QiWorks is a dynamic B2B marketing company focused on accelerating businesses’ Go-To-Market strategies. By leveraging cutting-edge content marketing, video production, and digital strategies, QiWorks helps brands connect with their target audience in innovative and engaging ways.
Key Responsibilities
As a Digital Marketing Specialist at QiWorks, your responsibilities will include:
1. Paid Media Campaigns
- Develop, manage, and optimize paid media campaigns across platforms like Google, LinkedIn, and Facebook.
- Drive lead generation, conversion, and ROI through effective campaign management.
- Continuously analyze and optimize campaigns to improve performance.
2. Campaign Analytics & CRM Tools
- Use Google Analytics and CRM tools to track performance and measure success.
- Identify insights and make data-driven adjustments to campaigns to maximize results.
- Monitor customer journeys to enhance engagement and conversion.
3. Outbound Marketing
- Develop outbound marketing strategies using email marketing, LinkedIn, and other tools.
- Create and maintain accurate campaign databases to track and optimize lead generation.
4. Social Media Strategy
- Create and implement social media strategies to build brand awareness and generate leads.
- Monitor, report, and optimize paid social media campaigns to ensure maximum reach and engagement.
5. SEO & SEM Strategies
- Execute SEO strategies (both on-page and off-page) using tools like SEMRUSH to improve rankings.
- Build backlinks, optimize content, and enhance search engine visibility.
Required Skills and Qualifications
To be successful in this role, you should have:
| Skill | Details |
|---|---|
| Digital Marketing | Experience with digital campaigns and tools. |
| SEO & SEM | Proficiency in Google Ads, SEMRUSH, and SEO optimization. |
| Social Media Marketing | Expertise in Facebook, LinkedIn, and Twitter campaigns. |
| Email Marketing | Strong understanding of email marketing strategies and tools. |
| Analytics Tools | Proficiency in Google Analytics and CRM tools. |
| English Proficiency | Excellent written and verbal communication skills. |
Eligibility Criteria
- A minimum of 3 years of experience in digital marketing.
- Ability to start immediately and work in a fast-paced environment.
Perks & Benefits
| Perk | Details |
|---|---|
| Work Schedule | 5 Days a Week |
| Growth Opportunity | Exposure to a wide range of B2B marketing tools and strategies. |
| Team Environment | Work with a collaborative and innovative team. |
| Flexible Work Culture | A dynamic work environment that values creativity and data-driven decisions. |
Q&A Section : Digital Marketing Specialist Job
Frequently Asked Questions
Que: What is the salary for the Digital Marketing Specialist role at QiWorks?
Ans: The annual CTC for this position ranges from ₹7,00,000 to ₹9,00,000.
Que: What experience is required for this Digital Marketing Specialist Job?
Ans: Candidates should have a minimum of 3 years of experience in digital marketing, with proficiency in SEO, SEM, and social media marketing.
Que: How do you measure the success of a digital marketing campaign?
Ans: Success is measured through key metrics such as CTR, conversion rates, ROI, and engagement rates.
Que: What tools will I use in this Digital Marketing Specialist Job?
Ans: You will use tools like Google Analytics, SEMRUSH, Google Ads, LinkedIn Ads, and CRM platforms.
Que: Can this role be performed remotely?
Ans: This is an office-based role in Bangalore, though flexibility may be considered under special circumstances.
Que: How do you optimize SEO and SEM strategies?
Ans: I ensure keyword optimization, technical SEO, and backlink building to improve rankings, while managing SEM campaigns to drive paid traffic.
Que: What’s the work culture like at QiWorks?
Ans: QiWorks fosters a collaborative, data-driven, and performance-oriented work culture where creativity is encouraged.
Que: What kind of digital marketing strategies would I work on?
Ans: You will work on paid media campaigns, SEO, SEM, email marketing, and social media strategies to drive brand awareness and lead generation.
Que: How will my performance be evaluated?
Ans: Performance is evaluated based on campaign success, ROI, engagement, and the ability to meet lead generation goals.
Que: How do I apply for the Digital Marketing Specialist Job?
Ans: Simply click on the application link below to apply for this exciting opportunity at QiWorks.
Tips & Tricks to Crack the Interview : Digital Marketing Specialist Job
Top 10 Interview Questions You Might Be Asked
Que: How do you optimize a paid media campaign that’s underperforming?
Ans: I would first analyze the target audience, ad creatives, and landing page performance. If necessary, I would adjust the bidding strategy, refine targeting, and reallocate the budget.
Que: How do you stay updated on digital marketing trends?
Ans: I follow industry blogs, attend webinars, and participate in online communities. This helps me stay informed about new tools and techniques.
Que: Can you describe your approach to content marketing?
Ans: My approach involves creating content that engages the audience, adds value, and is optimized for both SEO and conversion.
Que: How do you measure the success of an email marketing campaign?
Ans: I measure success through open rates, click-through rates (CTR), and conversion rates. A/B testing is also critical for optimization.
Que: How do you prioritize tasks when managing multiple campaigns?
Ans: I prioritize tasks based on deadlines, ROI, and campaign importance, ensuring high-impact tasks are addressed first.
Que: What is your experience with social media advertising?
Ans: I have extensive experience creating and managing paid ads on Facebook, LinkedIn, and Instagram, targeting specific demographics and measuring success through KPIs.
Que: How would you approach improving a website’s organic search rankings?
Ans: I would conduct an SEO audit, optimize on-page elements like meta tags and content, and build high-quality backlinks to improve authority.
Que: How do you approach analyzing a digital campaign’s performance?
Ans: I use Google Analytics, CRM tools, and platform-specific insights to track key performance metrics like CTR, engagement, and conversion rates.
Que: How do you integrate email marketing with other channels like social media?
Ans: I ensure consistent messaging across all channels, using email campaigns to drive traffic to social media pages and landing pages for better conversion.
Que: What is your strategy for creating a paid media campaign?
Ans: My strategy includes audience segmentation, crafting compelling ad copy, choosing the right platforms, and continually optimizing the campaign based on real-time data.
How to Apply for the Digital Marketing Specialist Job
To apply for the Digital Marketing Specialist role at QiWorks, click the link below:
Join QiWorks today and take your digital marketing career to new heights.
